While doing your keyword research, it’s important to think about the search intent behind each query. We’ve written a guide on how to do keyword research and analysis with free tools, as have the team over at Moz. Struggling to find two pennies to rub together or just plain curious about how the whole thing works? You can do your own keyword research by following any reputable online guide. This is cheaper than using an agency, but the quality of work will be varied and you’ll have to put some time into finding and managing a suitable freelancer. Any agency worth its salt will start each campaign with a dedicated keyword research phase.įor those with smaller budgets, you could use a site such as Upwork to find a freelance SEO specialist. SEMRush, Ahrefs and Majestic are all great tools for conducting keyword research, but they can be expensive. SEO professionals do keyword research day in day out and will have bought expensive software licenses to get more technical information. “In terms of SEO, the words and phrases that searchers enter into search engines” ( Moz).įor those with a sizable marketing budget, it makes sense to commission an SEO agency to carry out your keyword research. Before we get stuck into the nitty-gritty, let’s have a quick refresher on what we mean by keyword. Map Each Keyword to a Specific Page on Your WebsiteĪny keyword-related task starts with one fundamental activity: keyword research.Think About the Correct Content Format for Your Keyword.Ready to begin? Here’s how you can choose the right keywords for your content in six easy steps. (The other half of the battle is creating killer content!) But don’t be daunted! We’ve divided the task into six easy-to-follow steps. Choosing the right keywords for your content is half the battle when it comes to attracting organic traffic to your website.

How to search a web page with a keyword